Strategic Management Of Etisalat Samples †MyAssignmenthelp.com

Question: Discuss about the Strategic Management Of Etisalat. Answer: Introduction Etisalat is a multinational telecommunications company operating in the Middle East countries, Asia and many African countries (www.etisalat.com). The company has its headquarters in UAE. It ranks on one of the topmost telecommunication companies of the globe with revenues of around AED $2.4 billion and a profit close to AED $8.4 billion. Vision of the Business The vision of the business is to create a ambitious strategy to help the business to grow and earn huge profits. Mission of the Business The mission of Etisalat is to innovate and develop the advanced networks that will enable the service users of the company to develop, learn and grow. The company does this by providing its users the necessary services and the technologies that enables the people and the business all around the globe to reach out to each other and share their views. Core Values of the Business The core values of the business include; Energy The business has the aim to provide a value and nurture the energy and the dynamic nature that is needed to gain success in the business. Enablement The aim of the mentioned company is to open up a range of opportunities and to actively help the people reach their goals (Wheelen Hunger, 2017). The management of the company promises to deliver all the promises that they have made. Open Nature The management of the company is responsible enough and understands the position of their company as one of the most top brands of Telecommunication. The management is also welcoming, sociable and extreme friendly to the customers, its employees and its suppliers. Analysis of the External Factors: PESTLE Analysis Political- The government control in UAE over the companies is one of the most important factors behind the success of the business organization. The following organization operates in many other countries and thus it is mandatory for the organization to follow the rules in such countries. Economical- The exchange rates, tax rates, purchasing power parity and the inflation rate of the following area are key factors that determine the success of the business. Social- Etisalat Company has the aims to meet all the social standards and provide the users with high social standards of living. The company ensures that the users are provided with a totally different level of service. Technological- The mentioned telecommunication company provides the state of the art technology to the service users. The technology helps the organization to provide the users with easy communication, a reduction cost and a world-class service (Eden Ackermann, 2013). Environmental- Etisalat has to take care of the environmental factors so that its operations dose not affects the environment. Legal- Each and every rules of the country where the company operates is followed to ensure the smooth flow of operations. Analysis of the Internal Factors: SWOT Analysis STRENGTHS WEAKNESSES Large base of service users A multinational company with presence in a diverse range of market Weak business performance in some of the countries Organization of the business lacks strength OPPURTUNITIES THREATS Focusing on the internet of things and cloud Launch of Volte Services in UAE Huge competition from other companies Regulations and policies and taxes involved Setting up Long term Objectives The management of Etisalat has the aim to be the largest service provider of the Middle East countries and Africa and innovate new products and services to provide the users a high quality of digital telecommunication service (Wheelen Hunger, 2017). List of Alternative Strategies The banned service of Voice over Internet Protocol in UAE and the emergence of Du had forced Etisalat to push for new reforms in the market and they have concentrated on other peripheral business to achieve success in the market. Annual Objectives The objectives of the organization is to successfully implement and maintain its 4G and Volte network and make sure that the organization can provide a better service to the users. Policies and Guidelines Etisalat reserves all the rights to modify the services of the internet and the products from time to time and no intervention from outside sources is tolerated. All the information provided to the customers are true and genuine The employees must be honest and disciplined and the company has the sole right to take decisions if any problem arises (Bettis et al. 2016) Allocating Resources The resources such as funds, networks, cables, communication devices and internet accessories are provided to the organizational departments by the management. Establishing Evaluation Measures The evaluation measures of the company are useful for the proper monitoring of the operations performed by the management. Evaluation of the management helps to execute the tasks early and efficiently. Introduction Emirates Airlines is the largest aircraft company of the Middle East and is one of the leading companies of the following sector in the world (www.emirates.com). The Airlines is a subsidiary of the Emirates group and has one of the largest international hub in Dubai airport. Vision of the Business The vision of the business is to build a strong and stable leadership team and make ambitious plans for the growth of the company. However the ambitious plans will be well calculated and will consist of innovative and ground breaking ideas that will play a major role in the developmental process. Mission of the Business The mission of the business is to become the largest and the best airline of the world in the coming years. The company has also the aim to provide its users with a state of the art services. Core Values of the Business The management of Emirates believes that the ethics followed by them are the pillars to the success of the business. The company cares for each and every of its employee and takes into consideration the environment and the communities in which they provide their services. Analysis of the External Factors: PESTLE Analysis Political factors- The aviation sector in the Middle East is mainly controlled by the government and thus politics play a major role in its operations Economic factors- The economic factors directly affect the profit margin of the business. The Government of UAE has provided the company with adequate funds and investment through which the company has increased its fleet size and the number of flying destinations. Social Factors- Social factors include the demand and taste of the people. The best infrastructure and state of the art facilities have been helpful for the mentioned Airlines Company to earn recognition from the customers. Technological factors- The advancement and innovation in technology has been well adapted by Emirates. Emirates have integrated some of the future ready technologies for the passengers who travel with them (Bettis et al. 2016). Legal factors- The Company follows every rules and regulations of the countries from where it operates. The regulations and policies help the management to have a clear and transparent view of the dos and donts and thus help to avoid any legal complications. Environmental Factors- The major concern of an airline company with a large number of fleets is a great source of environmental concern for the organization and thus the management has formulated some environmental friendly strategies to address the climate issues (Eden Ackermann, 2013). Analysis of the Internal Factors: SWOT Analysis STRENGTH WEAKNESSES Brand Name and sponsorship State of the art infrastructure High price of tickets Absence from key profitable markets OPPURTUNITIES THREATS New Airport will help them expand Emergence of Dubai as a business hub Etihad, Qatar airways are strong competitors Middle East crisis is a grave concern Setting up Long term Objectives The management of Emirates Airlines has plans to fly an approx 70 million passengers in the year 2020. This comes as an additional plan as the company has already planned to develop the existing infrastructure to meet the ever increasing demand of the customers. List of Alternative Strategies The mentioned group aims to be the topmost airline of the world and help the millions of passengers from all around the world to connect to Dubai. It aims to increase the amount of nonstop flights by projecting Dubai as a strategic location. Annual Objectives The annual objectives of the company are to garner additional revenue for the organization and increase the connectivity with the different parts of the world. The company is in talks with the government of different countries like Canada and Germany to start new operations from profitable destinations.. Policies and Guidelines Emirates have set up a clear set of guidelines for the employees to follow. The policies cover all the required areas including legal, health and safety of the employees. The guidelines of the organization have clearly defined the roles of every employee within the organization. Allocating Resources The resources are allocated to the different departments of the management by considering a number of factors like; Balancing the needs of the general management and the functional management. It is very much important to focus on the fundamentals of the organization to achieve success Building an element of trust Establishing Evaluation Measures The management of the company designates a team comprising of a senior from the management itself to perform and submit a report on the measurement of evaluation. The main task of the team is to analyze the report and take necessary actions. References "Emirates Flights Book A Flight, Browse Our Flight Offers And Explore The Emirates Experience."Emirates flights Book a flight, browse our flight offers and explore the Emirates Experience. N.p., 2017. Web. 15 Nov. 2017. Bettis, R. A., Ethiraj, S., Gambardella, A., Helfat, C., Mitchell, W. (2016). Creating repeatable cumulative knowledge in strategic management.Strategic Management Journal,37(2), 257-261. Eden, C., Ackermann, F. (2013).Making strategy: The journey of strategic management. Sage. Etisalat.com. N.p., 2017. Web. 15 Nov. 2017. Hill, C. W., Jones, G. R., Schilling, M. A. 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